Depending on how you interact with us, we may collect: contact details such as your name, billing address, delivery address, email address and telephone number, account details such as login credentials and order history, order information such as product specifications, quantities, delivery preferences and transaction details, artwork and print files that you upload or send to us, communications you send to us by email, web form or phone, and technical information such as IP address, browser type, device information, pages viewed and cookie data collected through our website.

We process personal data on one or more of the following lawful bases: performance of a contract when we need your information to process orders, take payment and arrange delivery, legal obligation where we must retain records or respond to lawful requests, legitimate interests where it is necessary to manage our business, prevent misuse, recover debts, improve our services and keep our systems secure, and consent where required, for example in relation to certain cookies or direct marketing messages. Where we rely on consent, you may withdraw it at any time.

We may share personal data with trusted third parties who support our business operations, such as payment processors, delivery and courier companies, website hosting providers, IT support providers, print production partners, cloud storage providers, and professional advisers. We may also disclose personal data where required by law, regulation, court order, or to establish, exercise or defend legal claims. We do not, under any circumstances, sell your personal data to anyone.

We may use cookies and similar technologies to operate our website, remember preferences, keep your basket active, understand how visitors use the site, and improve performance. Some cookies are essential for the website to function, while others such as analytics or marketing cookies are optional and will be used only where required by law and where you have given consent. You can manage cookie preferences through our website settings and your browser controls.

We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. These measures may include access controls, secure systems, staff training, supplier due diligence, and secure disposal practices. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may have the right to request access to the personal data we hold about you, ask us to correct inaccurate data, request erasure, object to or restrict certain processing, request transfer of certain data, and withdraw consent where processing is based on consent. To exercise your rights, please contact us using the details below. We may ask for information to verify your identity before responding.

Our website and services are not intended for children, and we do not knowingly collect personal data from children unless this is clearly provided to us by a customer in connection with a lawful printing order and they are authorised to provide it.

If you have any questions about this Privacy Policy or how we handle personal data, please write to us: BHF Graphics Ltd, Unit G1 Riverside Way, Riverside Industrial Estate, Dartford, Kent, DA1 5BS, or send an email to info@bhfgraphics.co.uk including ‘Privacy Policy’ within the subject.